“Nothing happens until somebody sells something.”
These were words of IBM founder Thomas J. Watson, remarking a crude, primordial fact of all business: sales are everything. If you are a budding business owner struggling to make your enterprise grow, maybe it’s time to make your business actually busy.
Going Overboard From Overthinking
Nothing happens with you sitting in your office strategizing for the next event, assessing your employees, and coming up with new product ideas. Soaring innovations are no good if there’s no land from which they can launch. For now, the only metric of success for your new business is profit. You need to sell whatever it is you produce; and you need to try hard.
Business development consultants from Minnesota advise that you start spending 80% of each day selling your product. Not managing, not brainstorming. Not yet. Owners of established businesses can start devoting their efforts to improvements and expansions, spending 30% on sales. But, new businesses need to go for the running start, instead of spending time and money picking the best sneaker to wear.
The Product Rarely Sells Itself
It’s true. Going out of business while stocked with a quality product is not unheard of. Mediocre yet aggressive competition almost always edges out the timid gem of the industry. Having an exceptional product is just the first step. You owe it to the consumer to inform them about your awesome business, not the other way around.
Establishing a personal connection with the local patrons bolsters your oh-so important business reputation. Unless you have a few million to spare on advertisements, no amount of planning can buy your business the trust of the public.
No company succeeds without a consistent sales effort. Suppliers need to entice manufacturers to stick with them, retailers need to encourage people to browse their shelves, and you need to convince yourself that sales are the top priority of your business, from the moment that concept hit you for the day your company goes out.Tags: Business, business development, consultants