26 Apr 2016

Have Your Customers Click That Checkout Button with Confidence

More people nowadays are shifting to online shopping. Aside from the quick, easy, and convenient shopping experience that customers enjoy, they can get better offers, discounts, and other perksWhat makes it risky is that many fraudulent online shopping sites use different scams and illegal strategies to steal money and personal identity. As such, many shoppers are becoming paranoid when they do transactions online.

If you're an online retailer, you know that issues like these can greatly affect your business. You cannot blame your customers for being overly suspicious. What do you need to do, then? Here's a guide you can follow:

  1. Establish credibility – You need to make your customers feel that you're a trusted and reliable shopping site. Set your website address to "https:" instead of "http:" and get certifications and approvals to strengthen your credibility as a seller.
  2. Be wary about your pricing – As a retailer, it is important that you follow a minimum advertised price (MAP) when selling products online. PriceManager noted that this MAP policy enforcement guarantees manufacturers that authorized retailers will not sell their products lower than the agreed price — usually to attract more buyers. Selling below the normal selling price will give an impression that you're selling fakes or that you're an unauthorized distributor.
  3. Provide complete and accurate seller information – Should a customer have concerns about their purchase, they should be able to contact you easily through e-mail, phone, or snail mail. Having incomplete and inaccurate contact information is a red flag for customers.
  4. Encourage customers to leave feedback – Customer feedback is a good way to establish your reputation. Consumers read comments from previous customers to see if the seller is trustworthy. If you can, ask your former customers to share their transaction experience. Make sure that the customers who will leave comments are legitimate with trustworthy profiles. You wouldn’t want people to think that you created dummy profiles and wrote fake reviews to look good.

Online shoppers today are more vigilant when buying online, so establishing a legitimate, reliable, and credible image is important. Getting your customers’ trust and making them feel secured with their transaction will definitely make them click the checkout button.

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