You set up a website and upload splendid content for your readers. You then add appropriate images and sit back, waiting to hit the proverbial jackpot. You expect that your target audience will flood your site and inquire about what you are selling. The shock comes when a few months down the line your close friends are the only ones who visit your website. What could be the problem?
Search engine optimization is quickly becoming a buzzword. As you may know, there are many SEO practices, including keyword placement and choosing the best images. The use of HTML code for SEO is among the practices that have the most impact. Seowerkz.com shares more information about this technique.
The Death of Keyword Stuffing
In the past, it was enough to stuff random keywords in the title to attract search engine indexing. Now, this could work against you. The indexing bots became smarter, the requirements changed, and the ranking stakes rose. Now, the bots read through your clickable headline and use that to determine whether it is appropriate for the topic. This means that if you want to be indexed, you should let your content match the topic.
The Power of Meta Description
The Meta description is the information that search engines will retrieve and display on their results page. The length of these descriptions varies and different engines pick up different lengths. However, it is advisable to keep it at 160-220 characters. Note that Google does not use the Meta descriptions to rank your content anymore, but having keywords in these descriptions can still attract users to read your content.
Rel = “canonical”
Say, you set up a website and many pages have similar content. It will be important to set aside the page you prefer most (canonical page). It helps overcome the issue of duplicate content on your site and you want that because search engines penalize duplicate content.
While these practices do not cover everything you need to know about HTML code for SEO, they present the basic facts. From here, you can work your way up into first-page ranking of course, with the help of a reputable SEO company.Tags: html coding, seo, website design